For example, the event menu now scrolls horizontally and has larger pictures and a navigation bar at the bottom. Some of the menus were given a more modern, visual look. The greatest differences between the games are visual: the UI has been brushed up, and the graphics for the settlement have been improved for the Japanese version.
However, feature-wise, the two versions are nearly identical. One might assume that radical changes were made, seeing that the game is now faring so much better when compared to the numbers of its predecessor’s reign. The download numbers have now settled after the strong start, but the players seem to be well engaged as the revenue numbers are still strong. State of Survival’s (Japanese version) iOS downloads after launch. Still, to keep its player base engaged and to stay up there with the best in 4X strategy, some in-game brush-ups and localizations were done as well. So far, the improvement in player numbers has been phenomenal, with the game now having over 500,000 downloads on iOS in Japan while the total for the global version when discontinued was some 38,000. Maybe these marketing maneuvers worked, as the game got more downloads on iOS on its first day live than the global version did in total during its availability on the Japanese market. For wider visibility, a television commercial starring the famous Japanese actor Tatsuya Fujiwara (best known internationally for films like Battle Royale and Death Note) was also aired locally after the launch. For example, a follow/retweet raffle campaign was held, offering players the chance to win themselves a new iPhone or Amazon gift cards. The game’s Japanese Twitter account has also been active since July 2021, posting various campaigns, competitions, commercials, and info tidbits on its feed. All in all, more than 600,000 players pre-registered. Along with the campaign, a promotional video was released as well.
Let’s dig in! Piquing interest in Japanīefore the release in Japan, players were invited to pre-register with a campaign promising progressively better rewards for all registrants the more people sign up. In this blog post, we’ll take a closer look at how the game was marketed, what’s different for the Japanese release, and what kind of localization efforts were made to make this success possible. With its new launch, State of Survival has now established a good footing among the top 10 4X-titles on the Japanese mobile gaming market.
The game has more than doubled its revenue on the Japanese iOS market during the short time the localized version has been live. Graph from GameRefinery SaaS dashboard.Īs the graphs above illustrate, the improvement is clear and significant. State of Survival’s (Japanese version) iOS revenue after launch, showing a serious improvement to before.
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